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http://www.guardian.co.uk/media/2009/nov/11/cadbury-dairy-milk-cleared-racism- The advertising agency had cleared Cadbury's of racist advertising.
- The advert got complaints about how African people were people stereotyped.
- The ASA felt the stereotypes were not harmful, even though created on purpose.
- They also argued that most ads use stereotypes.
- Cadbury's "Trident chewing gum" years ago was banned due to the complaints about it being racist and stereotypical.
- Sam Mason was recorded being racist on the phone to a taxi service.
- He didn't want anyone with a turban to pick his daughter up as he thought she would be "freaked out"...
- He argued that he was not racist because he works for the BBC!
- He was then later suspended 24 hours later =).
- More than half of ethnic people think they are being represented badly by the t.v
- 51% of them felt the coverage was poorly presented.
- The poll was carried out by YouGov, on 780 ethnic Britons.
- We need to take responsibility and initiate a significant sea change in the culture of our newsrooms that is reflected in the make-up of employees, how stories are sourced and ultimately in the way stories are told. A quote from Simon Sharps, ITV director of television.
- Channel 4 did the best job according to the survey, at covering ethnic minority stories.
- Trever McDonald was rated the most trusted reporter.
- The BBC was the most watched provider of news.
- Fewer than one-third - 31% - of ethnic minority viewers wanted a news programme aimed specifically at them.
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