Thursday 19 November 2009

http://www.guardian.co.uk/media/2009/nov/11/cadbury-dairy-milk-cleared-racism
  • The advertising agency had cleared Cadbury's of racist advertising.
  • The advert got complaints about how African people were people stereotyped.
  • The ASA felt the stereotypes were not harmful, even though created on purpose.
  • They also argued that most ads use stereotypes.
  • Cadbury's "Trident chewing gum" years ago was banned due to the complaints about it being racist and stereotypical.

  • Sam Mason was recorded being racist on the phone to a taxi service.
  • He didn't want anyone with a turban to pick his daughter up as he thought she would be "freaked out"...
  • He argued that he was not racist because he works for the BBC!
  • He was then later suspended 24 hours later =).

  • More than half of ethnic people think they are being represented badly by the t.v
  • 51% of them felt the coverage was poorly presented.
  • The poll was carried out by YouGov, on 780 ethnic Britons.
  • We need to take responsibility and initiate a significant sea change in the culture of our newsrooms that is reflected in the make-up of employees, how stories are sourced and ultimately in the way stories are told. A quote from Simon Sharps, ITV director of television.
  • Channel 4 did the best job according to the survey, at covering ethnic minority stories.
  • Trever McDonald was rated the most trusted reporter.
  • The BBC was the most watched provider of news.
  • Fewer than one-third - 31% - of ethnic minority viewers wanted a news programme aimed specifically at them.


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